National Landing’s resident population has surpassed 28,000, a 10% increase since 2024.  The median age has decreased to 34 from 35 in a year’s time, and the area is becoming increasingly more diverse with 53% of residents identifying as a person of color, a 10% increase from the previous year.

National Landing’s highly educated resident base presents a strong local talent pool that renders an annual median income of $126,000. National Landing attracts a well-balanced mix of residents and workers that enables a more active daytime experience.

Data update frequency: annually              Updated: May 2025

National Landing’s strong foundation of office-based jobs brings many highly skilled workers to the neighborhood, including more than 8,000 Amazon employees that fulfill 21% of all National Landing jobs. Considering National Landing has a significant share of jobs in the tech or defense industries in the DC region at 28%, it’s no surprise that more than 40% of National Landing’s share of office-using jobs must be conducted in-person. National Landing’s office assets are equipped with SCIF and other specialized spaces to accommodate this uniquely dense job concentration.

National Landing also hosts large hospitality and retail sectors which collectively account for 17% of all jobs, diversifying the area’s economy and supporting the return of office workers.

Data update frequency: annually              Updated: May 2025

Launched in Feb. 2026, National IQ, brings together leaders in academia, entrepreneurship, government, and industry to solve the most pressing challenges at the intersection of national competitiveness and technology.

As Arlington’s first Smart City of scale, National Landing is a top destination for innovation and technology excellence with all the necessary drivers, including leading STEM university anchor, Virginia Tech Institute for Advanced Computing, workforce training through the AWS Skill Center, global tech anchors like the Pentagon, Amazon’s HQ2, and Boeing’s Global Headquarters, as well as a growing number of innovation and technology research centers and accelerators providing growth opportunities for tech start-ups.

Data update frequency: annually              Updated: March 2026

Over $12B of public and private investments drive National Landing’s transformation, fostering world-class community amenities and robust infrastructure improvements. Together these elements create an attractive environment where a talented workforce desires to live and work. Recent and on-going investments include renovated office space, new and revamped parks, art and events, people first transportation, and a ubiquitous 5G-enabled network.

These investments strengthen National Landing’s growing tech and innovation sectors while also supporting our established residential market and retail/food and beverage cluster. All of these necessary components support shifting in-person work policies among federal agencies and corporate anchors, like Amazon and Boeing, resulting in more daytime activity and 18-hour vibrancy.

Data update frequency: quarterly Updated: March 2026

The addition of Amazon HQ2's Q2 2023 phase one delivery of 2M square feet of office space and recent investments in the area's aging office stock marks an on-going flight-to-quality shift. National Landing’s commercial office assets offer a mix of quality spaces ranging in size and affordability for start-ups to established anchors in highly accessible and amenitized areas. The area has seen nearly 80 new and renewed office leases within 1.2M SF of office space following the arrival of Amazon's HQ2.

National Landing's Q4 office vacancy remains stable at 22.8%, slightly below Arlington County's overall vacancy rate of 23.4% thanks to a surge of new, renewed, and expansion leases of tech and innovation companies. Average base rent per square foot for all classes remains stable at $37/SF.

Data update frequency: quarterly Updated: March 2026

Over 4,700 new residential units are under construction or have been delivered since Amazon’s 2018 announcement, including those at Altaire, The Whitmer, The Clark, The Sur, Sage, The Milton, The Grace and Reva, Hazel, Azure, The Zoe, Valen, and Crystal House. National Landing is proud to be home to nearly 1,200 committed affordable units and anticipates the delivery of additional deeply affordable units at Melwood and Crystal House in coming years.

National Landing welcomed over 1,700 new units in 2024 making it a record year from residential unit delivery in recent history. Following a slight dip in overall occupancy due to the flood to the market, National Landing has experienced both positive leasing activity and net absorption for Class A product - a testament to the area’s growing appeal meeting strong housing demand.

Data update frequency: quarterly Updated: March 2026

With over 5,500 hotel rooms, National Landing is the largest DMV hotel hub outside of Downtown DC. The DMV is experiencing a seasonal downward trend amid uncharacteristic market uncertainties. Although National Landing's Q4 trends are on par with the region, local hoteliers and partners are steadily forging ahead with group travel, trade events, and destination marketing. 

National Landing continues to diversify its offerings while remaining affordable at roughly $90 cheaper than Downtown DC per night during the peak season. In September, National Landing welcomed boutique hotel, AC Hotel Arlington National Landing, and will soon welcome the planned office conversion to 344 hotel rooms at 2100 Crystal Drive, an initiative supported by Arlington County’s Commercial Market Resiliency Initiative’s Adaptive Reuse Policy.

Data update frequency: quarterly Updated: March 2026

National Landing’s prominent retail areas, curated with several local, minority, and women-owned businesses, saw over 1.9M people in Q4. Two such businesses, Falafel Inc. and Bird’s Eye Tiki Thai, have reached the milestone of moving to brick-and-mortar spaces from their Water Park kiosks where they were able to test the northern Virginia market with less risk. 

With recent and anticipated openings, National Landing’s retail offerings include more neighborhood serving establishments, including food and beverage, personal service, entertainment, and experiential retail. National Landing welcomed nearly 30 new business in 2025 and anticipates nearly 20 new openings in the coming months.

Data update frequency: quarterly or as needed                                                  Updated: March 2026