National Landing’s resident population has surpassed 28,000, a 10% increase since 2024.  The median age has decreased to 34 from 35 in a year’s time, and the area is becoming increasingly more diverse with 53% of residents identifying as a person of color, a 10% increase from the previous year.

National Landing’s highly educated resident base presents a strong local talent pool that renders an annual median income of $126,000. National Landing attracts a well-balanced mix of residents and workers that enables a more active daytime experience.

Data update frequency: annually              Updated: May 2025

National Landing’s strong foundation of office-based jobs brings many highly skilled workers to the neighborhood, including 8,000 Amazon employees that fulfill 21% of all National Landing jobs. Considering National Landing has a significant share of jobs in the tech or defense industries in the DC region at 28%, it’s no surprise that more than 40% of National Landing’s share of office-using jobs must be conducted in-person. National Landing’s office assets are equipped with SCIF and other specialized spaces to accommodate this uniquely dense job concentration.

National Landing also hosts large hospitality and retail sectors which collectively account for 17% of all jobs, diversifying the area’s economy and supporting the return of office workers.

Data update frequency: annually              Updated: May 2025

As Arlington’s first Smart City of scale, National Landing continues its evolution as a top destination for innovation and technology excellence with all the necessary drivers for an innovation district, including leading STEM university anchor, Virginia Tech Institute for Advanced Computing, workforce training through the AWS Skill Center, global tech anchors like the Pentagon, Amazon’s HQ2, and Boeing’s Global Headquarters, as well as a growing number of innovation and technology research centers and accelerators providing growth opportunities for tech start-ups.

A National Landing Innovation District has the potential to yield promising value over the next 10 years due to its unparalleled combination of assets, strategic partnerships, and regional strengths in cyber security, advanced computing, and defense technology.

Data update frequency: annually              Updated: May 2025

Over $12B of public and private investments drive National Landing’s transformation, fostering world-class community amenities and robust infrastructure improvements. Together these elements create an attractive environment where a talented workforce desires to live and work. Recent and on-going investments include renovated office space, new and revamped parks, art and events, people first transportation, and a ubiquitous 5G-enabled network.

These investments strengthen National Landing’s growing tech and innovation sectors while also supporting our established residential market and retail/food and beverage cluster. All of these necessary components support shifting in-person work policies among federal agencies and corporate anchors, like Amazon and Boeing, resulting in more daytime activity and 18-hour vibrancy.

Data update frequency: quarterly Updated: October 2025

Office supply grew with Amazon HQ2’s Q2 2023 phase one delivery of 2M square feet of office space. The area saw over 50 new office leases within 860,000 SF of office space from Q3 2023 to Q4 2024, with more than half of the leased square footage occurring within Class A office space.

Overall Q3 office vacancy is 22.8%, slightly down from Q2, while the average base rent per square foot for all classes remains stable at $37/SF. Office right-sizing and flight to quality trends continue as the share of Class A office to Class B/C office shifts in favor of Class A with recent investments in the area’s aging office stock. National Landing’s commercial office space assets now offer a mix of quality spaces ranging in size and affordability for small start-ups to established anchors in highly accessible and amenitized areas.

Data update frequency: quarterly Updated: October 2025

Over 1,700 new units were delivered in 2024 making it a record year from residential unit delivery in recent history. Following a slight dip in overall occupancy due to this substantial flood to the market, National Landing has experienced both positive leasing activity and net absorption - a testament to the area’s strong housing demand.

Over 4500 new residential units have been delivered since Amazon’s announcement in 2018, including those at Altaire, The Whitmer, The Clark, The Sur, Sage, The Milton, The Grace and Reva, Hazel, Azure, The Zoe, and Valen. National Landing is proud to be home to nearly 1,200 existing committed affordable units and anticipates the delivery of additional deeply affordable units at Melwood, Crystal House, and others in the coming years.

Data update frequency: quarterly Updated: October 2025

With over 5,500 hotel rooms, National Landing is the largest DMV hotel hub outside of Downtown DC. The DMV is experiencing a seasonal downward trend amid uncharacteristic market uncertainties this quarter. Although National Landing's Q3 trends are on par with the region, local hoteliers and partners are steadily forging ahead with group travel, trade events, and destination marketing. 

National Landing continues to diversify its offerings while remaining affordable at roughly $90 cheaper than Downtown DC per night during the peak season. In September, National Landing welcomed boutique hotel, AC Hotel Arlington National Landing, and will soon welcome the planned office conversion to 344 hotel rooms at 2100 Crystal Drive, an initiative supported by Arlington County’s Commercial Market Resiliency Initiative’s Adaptive Reuse Policy.

Data update frequency: quarterly Updated: October 2025

National Landing’s prominent retail areas, curated with several local, minority, and women-owned businesses, saw nearly 1.9M people this quarter. Two such businesses, Bird’s Eye Tiki Thai and Falafel Inc., are graduating to brick-and-mortar spaces from their Water Park kiosks where they were able to test the northern Virginia market with less risk. 

With recent and anticipated openings, National Landing’s retail offerings include more neighborhood serving establishments, including food and beverage, personal service, entertainment, and experiential retail. National Landing has welcomed nearly 30 new business this year and over 10 new openings are anticipated in the coming months.

Data update frequency: quarterly or as needed                                                  Updated: October 2025